When you run a business, it is imperative that you bring in customers who will make purchases. Otherwise, how would you ever turn a profit? The same holds true of website businesses. If you can’t get people to your site where they can make their purchases, you’re not going to be in business for long. That’s why businesses invest in marketing to help expose their company and product and attract new customers.
Sometimes, part of that marketing budget might actually include the purchase of actual site visitors themselves. With this kind of strategy, businesses are hoping just getting customers there once will be enough to get them to make a purchase and to boost their search engine ranking for more exposure. Some business owners are afraid to make this leap though, because they are unsure as to whether or not buying traffic will be a profitable investment or just another cost to add to their budget.
So today we are going to discuss is it really worth to Buy Website Traffic for websites or blogs?
Are you ready to know is it worth to buy traffic?? Let’s dive in. ;)
It Depends on the Type of Traffic You Buy
First of all, there are many different ways to bring traffic to your website. You may invest in an actual visitor package which will give you so many unique visitors for one price. On the other hand, you may decide to put up ads on other websites and in search engines. In this case, you will likely pay-per-click. Another way to direct traffic to your site is through sponsored searches. These are the search results that pop up at the top of a search and are usually highlighted because they paid for those spots.
For these, you may pay an initial fee for the time you want it highlighted and then pay a per-click amount on top of that. No matter what kind of traffic you buy, just make sure it’s bringing you 100% unique visitors with low bounce rates. That means you’re getting real people who are actually spending time on your site, increasing the likelihood that they’ll actually make purchases.
Consider the Cost of the Package
Once you decide which kind of traffic you wan to buy, it’s time to compare some prices. Of course, you may decide to go with a combination of traffic directing deals. This means, in order to calculate the cost, you’ll need to add up all of them together. When it comes to pay-per-click, prices can vary greatly. It all depends on where your ad or link is placed. For example, an ad on a high traffic website with great click-through rates is going to cost you a lot more than one on a smaller site. Also, when you pay for those top sponsored search spots, you do tend to pay a high price.
On average though, most pay-per-click ads costs about one dollar per click. While you can get them for a few cents per click, you’re likely to get a much better return on your investment if you pay a dollar or more.
Think about buying traffic as if you’re spending money to hand people flyers. These people weren’t really interested in seeing your page to begin with. But if they like it some of them will stay.
Ultimately, buying traffic shouldn’t hurt your SEO unless the traffic is coming from links with blackhat techniques. You don’t want inbound links coming to your site from untrustworthy domains. That could penalize you. But if the sites are sending you legitimate human visitors and it’s a legitimate website, there isn’t necessarily anything wrong with that. Advertising does a very similar thing.
Overall, paid traffic websites are often fake. Most of them probably will not be sending you real people, but will be sending you robot fake traffic. In the end, it probably isn’t worth it.
Whether or not paying for traffic will help or hurt your SEO depends on the source you are buying it from and whether they will be real people or bots. Real people could potentially end up sharing your content on their social networking profiles which will end up boosting your SEO.
Buying traffic will not earn you a search penalty or harm your search ranking in any way. Purchasing traffic is a multifaceted experience, and there are a few ways along the path that can earn you some form of penalty or hurt you in some way.
when you’re buying traffic, you’re getting either good traffic or bad traffic. Good traffic emulates organic traffic and can benefit your site by increasing your exposure and buying your products. Bad traffic does nothing but inflate your hit counter without bringing you any actual benefit.
Buying traffic is a terrible tactic for SEO. It does you no good. Your bounce rate will be high, the number of page visits will be very low and the time on the site will also be low. All of these other factors are a significant part of SEO ranking.
Ultimately, buying traffic will do more harm than good.
Traffic needs to be earned by providing users with a reason to visit your site. You need to spend your time determining a traffic driving funnel to your site.
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